Introducing the new Pond’s white beauty™ Visible Lightening Day Cream SPF 20/ PA++ with GenWhite™ formula

Saturday, May 19, 2012
The new Pond’s White Beauty with GenWhite™ has launched an exciting initiative, ‘The Pond’s Perfect Match Contest - a campaign on Facebook, allowing girls to find their perfect match.  The gratification will sweep most women off their feet – a dream date with the hottest hunk – Ranvijay! So don’t waste time and log onto http://on.fb.me/WBPerfectMatch to win a chance to be that lucky girl!

Please find attached the press release for additional details on the contest.

We’d love to have you talk about it…tweet and even blog as there’s something for you as well! If you drive maximum traffic to the Perfect Match application (http://on.fb.me/WBPerfectMatch), you stand a chance to win an I-Pod Shuffle. 

You have heard of genetic DNA, but have you heard of social DNA? Pond’s White Beauty presents ‘The Pond’s Perfect Match Contest’, a perfect opportunity for you to find your perfect match from your list of friends on Facebook, win a ‘dream date’ with the charming hunk – Rannvijay Singh & a chance to feature on the cover of one of India’s leading women’s magazine.
 
What are you waiting for? Participate now by visiting http://on.fb.me/WBPerfectMatch 

You are one in a gazillion. All your little charming quirks, interests, likes and dislikes add up to making you who you are, beautifully rare! This is what we call Social DNA. So how can you find your Perfect Match? Just log onto the Pond’s India Facebook page and enter the Pond’s Perfect Match App which scans your Social DNA and finds you with the highest compatible match from your Facebook list of friends.
 
Make sure you also enter the contest to know if you are the perfect match for Rannvijay Singh! Girls, if you score the highest on compatibility with Rannvijay, you can win an iPod shuffle for the day, every day till 25th May 2012!
 
Four lucky shortlisted girls with the highest match score with Rannvijay will be groomed by a panel of experts from Pond’s!
 
And this is not all, the most compatible amongst the four wins a dinner date with the dreamy Rannvijay in a beautiful yacht setting. She will also be given a glamorous makeover and be featured on the cover page of one of India’s leading women’s magazine.

Wait, there’s more! Share the application link with your blog readers and the top 3 blog posts can also win an iPod shuffle!

So log on to http://on.fb.me/WBPerfectMatch, share with your friends and find your Perfect Match right away!

Hindustan Unilever launches New Fair Lovely Advanced Multivitamin

Monday, May 14, 2012

New Fair & Lovely Advanced Multivitamin is not just a cream,
it’s a fairness treatment!



Additional Findings:

66% of women in Mumbai are concerned about sun tanning

84% women in Indore believed dark spots are their major skin concern

50% women in Mumbai believed that dark circles are what they struggle with


Mumbai, May 11th, 2012: An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata and 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone Treatments.

Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin’ – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!

New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.


Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, “At Unilever, we recognize the dynamic beauty landscape and the skin requirements of Indian women. We continue to evolve our product technologies using advances in science and our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives and sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven ’expert treatment like’ benefits to our consumers that’ll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.



Here’s how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:
Problem
Ingredient
How does it work
Marks
Vitamin
B3 and Vitamin C  

It targets marks like a laser treatment. These actives work on melanin at the source and lighten existing marks. They also prevent new marks from appearing.
Sun tan
Hydroxystearic acid , Vitamin B3 and Vitamin C

It targets sun tan like a face polish treatment. These actives stimulate skin cell turnover, promote skin renewal and thereby gently remove the effect of sun tan.
Dullness
Hydroxystearic acid and
Vitamin B3 and Vitamin C
It targets dullness like a face peel treatment. These actives remove dull dead cell layers of skin and promote new skin generation for renewed glow.
Dark circles

Vitamin E and Vitamin C
It targets dark circles like an antioxidant treatment. These actives reduce free radical damage to the skin, thereby effectively reducing dark circles.
Skin colour
Vitamin B3, B6, Vitamins C and E

It lightens skin colour like a vitamin mask. These actives penetrate into the skin layers to lighten skin colour from deep within the epidermis.
* Based on consumer study, 2012.
’Fairness treatments’ refers to treatments in the cosmetic domain.  Results not equal to clinical/ invasive treatments. Cosmetically targets the same flaws as above treatment

-----------------------------------------------
About Fair & Lovely:
Developed in 1975, Fair & Lovely is the World’s No1 fairness cream and HUL’s largest skin brand with a presence in over 30 countries. Fair and Lovely’s fairness technology is known to be the best in the world and the brand is continously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a woman to change her destiny”.



About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. 

Online Shopping at Blanc II Noir: Review

Tuesday, May 8, 2012


I recently stumbled upon this awe’the’some new website during one of my random internet surfing sessions. NYX has also been really hard for me to get, not that i am living in a cave or something (FYI, I live in Delhi), but sadly have never been able to spot NYX to the shopping spots I visit. 

So, this new shopping portal Blanc II Noir. They stock Nyx, Face front cosmetics, Diesel, Levis, Sigma Brushes. The best of the thing. They ship internationally and the first class USPS mail costs $3. Here’s a little about them. 

ABOUT:
Blanc to Noir - b2nshop.com is an exciting new destination for beauty and fashion dedicated to providing the best prices, selection, and overall experience you'll find online. To put it simply--we LOVE cosmetics and fashion accessories. We've created a unique store that offers our customers the ability to find what they want easily and quickly. We offer our customers a no-risk opportunity to try us out.

How We Work
Shop our wide selection of beauty products and fashion wears yourway--we've made it easy to shop by category, color, size, brand, or price. Detailed product descriptions--including construction materials, heel height, and customer reviews--help you make the right choice. Alternative views and innovative zoom technology allow you to practically touch the new items. And if you still need help, our Customer Service representatives will assist you 24 hours a day, 7 days a week. 








Who we are
Blanc to Noir - b2nshop.com was built by SK2P Inc. in response to customers' desires to shop a destination dedicated to beauty and fashion accessories. Our site is built for these categories, and the passionate customers who shop them-- this is our focus. We are a unique store that offers our customers the ability to find what they want easily and we deliver it as quickly as possible-- reliably and securely. We take our shopping seriously--our staff is dedicated to providing the best possible experience, and our passion.
·  Our buying team is the best in the industry and constantly seeks new and unique offerings--we add styles daily so check back often!
·  Our editors touch each and every product to provide the best and most accurate information about each item.
·  Our technology and design groups are continually evolving our site by adding features to make it easier to navigate and truly fun to shop.
·  Our friendly and knowledgeable Customer Service team is available 24/7 and will gladly assist when you need help.
·  Most important, though, we rely on our customers for your input to make Blanc to Noir - b2nshop.com great--reviews and fit recommendations from real people are    invaluable in helping other customers make the right purchasing decision.

My Experience

I had a great experience shopping with them. Payment can be made online by Discover, Mastercard, Visa, Diners Club International, American Express, although shipping costs differ with the weight of products ordered. I ordered the products and they were shipped the next day. I got an email confirming shipping as soon as the package was shipped. And, i got my package within 10 days. Overall, a very happy and satisfied experience, after seeing the blogosphere flourishing with sagas of lost NYX packages. I am sure, when I purchase again, I will get all my NYX safely.

New Pond’s Age Miracle Range

Monday, May 7, 2012

TURN BACK THE CLOCK WITH THE NEW POND’S AGE MIRACLE

Born from a decade of cutting-edge research on the secrets of aging deep down at the cellular level in human skin, Pond’s Institute presents the next breakthrough in the science of aging - The revolutionary New Intelligent Pro Cell Complex™ technology. This potent combination of 6 Youth Enhancing Bio-Actives, actually makes your skin act younger, making it possible for you to turn back the clock & look up to 10 years younger. Now, isn’t that the miracle that you’ve been waiting for!

As time passes, all women start to show the signs of aging on the surface of their skin, starting to fade the unique and vibrant quality of youth that is vital to beauty. At Pond’s, we believe that youthful looking skin that is truly beautiful, is not about superficially fixing surface signs of aging and imperfections. We believe that it is only when the secrets of youthful skin are unlocked from within, that true beauty can shine through, with a joyous radiance that is full of life.

This is the holy grail of anti-aging – the quintessential search for the secret fountain of youth, for all women who want youthful looking beautiful skin, no matter what their age.

LEARNING THE SCIENCE BEHIND BEAUTY

So how & where does one find the secret fountain of youth? Pond’s Institute has led years of cutting-edge research & collaborations with leading scientists, in understanding the mechanisms of skin renewal and aging at the cellular level, to answer this question.

Skin science knows that when you are born, nature gives your body a finite number of stem cells, which have miraculous properties, and amongst other things, act as the ‘youth factories’ deep down in your skin. However as time passes, these ‘youth factories’ start to slow down and as early as 28-30 years of age, this starts to show on the surface of skin as the signs of aging.

With these novel insights into the mysteries of aging deep down in your cells, Pond’s Institute has created a revolutionary breakthrough in anti-aging—New Intelligent Pro Cell Complex™, a potent system of 6 Bio-Actives that work together like a miracle. Available for the first time in New Pond’s Age Miracle, an anti-aging cream so advanced, that it gives your skin cells 3x more skin renewal power*, helping you turn back the clock and look up to 10 years** younger!

“Most women are flattered and even get excited when people think they look younger than their real age,” says Rajev Shukla, Pond’s Global Vice President. “That’s why the Pond’s Institute sought to develop a new breakthrough in anti-aging through the new Pond’s Age Miracle. Here,


we can make a real difference in our consumer’s daily lives and inspire them to revive their passion for beauty and romance.”


UNLOCKING THE SECRET OF LASTING YOUTH

The Pond’s Institute combined the power of up to 6 bio-actives to create the youth-enhancing miracle that is New Intelligent Pro Cell Complex™. The 6 bio-actives work in combination with each other and with the natural processes of your skin, to comprehensively ensure that age simply cannot catch up.

·               CLA: Miraculous ingredient that stimulates skin cells, thus promoting faster cellular turnover.
·       Retinol: Best proven ingredient that works within skin, influencing and enhancing skin’s ability to produce collagen and repair itself.
·       Two Retinol Boosters: Work with each other to boost the efficacy of Retinol, accelerating and enhancing skin’s ability to act younger, through epidermal rejuvenation.
·            Alpha Hydroxy Acid (AHA): Gently exfoliates skin by accelerating removal of skin-dulling dead cells. Skin appears smoother and clears the way for renewed skin cells from within.
·              Glycerine: Restores and enhances skin’s moisture level for softer, visibly plumper and younger looking skin.
·            12HSA: Works deep within skin to renew skin cells and adapt to the unique genetic framework of skin.

The unveiled Pond’s Age Miracle Range

Pond's Age Miracle Cell ReGEN™ Day Cream SPF 15 PA++ (50g at Rs.399/-, 35g at Rs.299 & 10g at Rs.99/-)
Daily use luxe feel moisturizing Day Cream, which is the must have secret to keep them guessing what your real age is. Helps renew skin cells so fast, that age simply cannot catch up. Skin looks instantly brighter and youthful from the first application. Use daily to see truly youthful and radiant skin bloom from within, with visible reduction in wrinkles, fine lines, sagging and age spots.



Pond's Age Miracle Deep Action Night Cream (50g at Rs. 399/-)
Does all the hard work while you sleep. Slather on this night cream and while you sleep, let Pond’s Age Miracle Deep Action Night Cream work hard to repair accumulated damage, promote cellular turnover and help your skin rejuvenate itself. 



The following additional Pond’s Age Miracle Products will be introduced later in 2012

Pond's Age Miracle Cell ReGEN™ Facial Foam
Start the journey to a younger looking you with this extra moisturizing cleanser, that not just rinses off youth dulling impurities from the surface of your skin, but also helps prepare your skin for the goodies from Pond’s Age Miracle Cell ReGEN™ Day Cream.


Pond's Age Miracle Intensive Cell ReGEN™ Serum


Accelerate the rewinding of time with this super concentrated formula, packed with 20 times the power of a day cream. For best results, use after thoroughly cleansing your face and revel in the silky luxe feeling, just before using Pond’s Age Miracle Cell ReGEN™ Day Cream.


*Based on in vivo clinical test, 3x more subjects showing full stratum corneum turnover in 15 days versus untreated.
**With regular use.

Revlon Luxurious Color Smoky Crayon in Bronze Smoke

Sunday, May 6, 2012


This post is about another one of my obsession with brown eyeliner and kohl pencils. I always try to persuade myself to look away from brown eyeliners and kohls when I go for makeup shopping, but these little pretties always start calling my name the minute they spot me coming near to them. Moral of the Story - Self Persuasion never helps when it comes to makeup. LOL. Well, this story is no different. I had gone to pick some moisturisers and the MUA was showing these pencils to the lady standing next to me. I had to control myself to stop snatching this eye pencil from the poor girl’s hand. I can only imagine her reaction, had I done that.
What Revlon claims about its Revlon Luxurious Color Smoky Crayon in Bronze Smoke
It claims: Smoky liner & eye shadow. Get a smoky eye effect with creamy rich color.
  • For smoky effect, fill in lid with crayon & blend.
  • For a more defined look, sharpen tip with pull out sharpener. 
Price: Rs. 525 for 1 gm. 

Shades available: Bronze Smoke & Black Smoke, in india. There’s another shade also but not available In India. 


 

What I liked: 

EVERYTHING

I keep buying brown eye pencils in the hunt for my perfect brown shade but some are either too light and fail to show up on my waterline or are too dark, that they almost appear black on my eyes.

This one shows up well on my lower eyelids, a feat  very few eye pencils have achieved so far.

It stays on my eyes for a long time. I don’t use eyeliners on my upper eyelids, but only as kohls/kajals.

It has a bit of sheen but no outrageous glitter which makes eyes look bling bling. I would call it an brown eye pencil with hints of golden sheen.
It’s quite pigmented and applies smoothly, without tugging my eyes.
A lot of Bloggers call it the perfect dupe for MAC Teddy.
Comes with an inbuilt sharpener. 

What I did not Like
It stings my waterline. But WTH, every damn eye pencil/kohl stings my waterline. I have made my piece with that coz I have no other options. Even the Revlon concealer stings when I apply in on dark circles, though I take adequate care not to apply it close to my waterline, it still stings.
The eye pencil stub is not fixed and if entire length of the eye pencil is opened, it falls out. Happened with my pencil, I was just lucky that it did not break into 2.
Expensive for the amount of product one gets.
Will I repurchase : Of course. Same shade. Just wish it came at half the price.